Tuesday 15 December 2009

What kind of media institution might distribute your media product and why?

I believe that this magazine would be best published and distributed by a company that is already established as successful, in order for it to be accessible to a wider audience – should it be published by a newer, lesser known publisher, it might only create a niche audience who are already familiar with the brand.

I feel that the majority of rock/metal magazines are steering more towards a 'softer', and espeically in the cases of rock music magazines, a more pop/punk rock genre, and feel that a magazine like my own, which focusses much more strongly on heavier music, would stand out from other publications of a similar genre.

Thus, I feel that a publisher such as The Bauer Media Group would be a suitable choice; their most popular music magazine publications in the UK are Q and Kerrang, thus a magazine orientated towards 'heavier' music, would, in my opinion, be an appropriate addition to this collection.

http://www.bauermedia.co.uk/
http://www.qthemusic.com/
http://www.kerrang.com/

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